GAF is proud to announce that its Tuscaloosa, Alabama facility is its second asphalt shingle plant in North America to achieve “Waste Diversion from Landfill” certification. Conducted by GreenCircle Certified, LLC, the leading certifier of sustainability claims in products and operations, this Waste Diversion from Landfill certification demonstrates the dedication GAF has to the responsible management of end-of-life materials.
As an industry leader, GAF has pioneered several initiatives to increase operational efficiency, reduce waste, and divert material from landfill. Partnering with recyclers and like-minded organizations, GAF has not only developed unique ways to reuse waste material internally, but has also identified alternative uses for previously landfilled waste. Utilizing these progressive waste management practices, along with innovative recycling initiatives, GAF achieved an impressive waste diversion rate of 94% at its Tuscaloosa facility.
“As Waste Diversion from Landfill emerges as a critical sustainable performance measure, forward-thinking companies are finding innovative material management solutions,” says Tad Radzinski, certification officer at GreenCircle. “With its second plant receiving GreenCircle certification, GAF is not only leading the way in waste diversion, but it is also ensuring accountability and transparency in its sustainability claims.”
Continued growth in the green building market is prompting emphasis on sustainability for building product suppliers like GAF. Third-party certification of sustainability claims adds a level of integrity for manufacturers, which is key to establishing credibility and gaining consumer confidence. “Sustainability and transparency are cornerstones of our business strategy at GAF,” says Gregg Baran, director of specialty manufacturing at GAF. “GreenCircle certification verifies our claims and helps us showcase our waste leadership in a way that resonates with our customers and employees.”
To learn more about GAF, visit gaf.com.
Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.
With a focus on social responsibility, GAF developed Advanced Protection® Shingle Technology, providing excellent durability and wind resistance while reducing the use of natural resources. The company also developed single-ply and asphaltic roofing membranes with excellent durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit gaf.com.
About GreenCircle Certified, LLC
GreenCircle Certified, LLC was established to ensure specificity in third-party certification after many misleading or unsubstantiated sustainability claims were encountered in the green marketplace. GreenCircle’s rigorous evaluation process provides trusted transparency that a manufacturer’s product claims are authentic. In today’s discerning market, third-party certification is a valuable asset in establishing brand integrity and developing consumer confidence.
The certifications offered by GreenCircle include: Certified Energy Savings, Carbon Footprint Reduction, Certified Environmental Facts (Multi-Attribute), Closed Loop Product, Life Cycle Assessment (LCA) Optimized, Renewable Resource Content, Recyclable Material, Recycled Content, Renewable Energy Use, Sustainable Manufacturing Practices, Supply Chain Auditing Services, HPD Verification-Pilot, and Waste Diversion from Landfill.
GreenCircle provides verification and assurance to manufacturers, suppliers, regulators, and consumers that products labeled with the GreenCircle mark consistently meet their specific certification standards. GreenCircle is recognized by the USGBC Leadership in Energy and Environmental Design (LEED) and NAHB National Green Building Standard Program. For more information on GreenCircle Certified, visit www.greencirclecertified.com.