Chelsea Building Products, manufacturer of Everlast® advanced composite siding, is pleased to announce the addition of Brian Degener as Demand Creation Specialist for its Everlast siding line of products.
In this role, Degener will be responsible for creating and executing strategies that drive awareness, engagement, and revenue for the organization’s innovative line of next-generation siding. Working closely with the Everlast siding sales and technical service teams, he will support lead generation, dealer, contractor, and architect outreach, sales and installation training, tradeshows, and dealer events.
Image Courtesy of: Chelsea Building Products
“Brian brings a wealth of experience in the building materials category to our organization,” said Gary Hartman, vice president of sales and marketing at Chelsea Building Products. “Throughout his career, he has consistently demonstrated a talent for developing strategies that drive growth, strengthening customer relationships, and elevating brand presence, and we’re happy to have him on the team.”
Prior to joining Chelsea Building Products, Degener served in installation and sales roles at three different Pittsburgh-area window and door contractors. Most recently, he was the design consultant for a designer-style replacement door brand at a full-service building and construction company. His experience working in building products, developing localized marketing strategies, and successfully cultivating customer relationships will help grow the Everlast siding brand.
“His ability to connect with contractors and dealers, combined with his strategic approach to demand generation, will further strengthen Everlast siding’s position in the marketplace,” said Hartman.
Degener joined Chelsea Building Products in November 2025.
For more information on Everlast siding, visit: https://www.everlastsiding.com.
Since 1975, Chelsea Building Products, Inc. has been designing and extruding PVC and composite profiles for the building materials market used in windows, doors, shutters, mouldings and Everlast® Advanced Composite Siding. From its headquarters in Oakmont, PA, Chelsea Building Products is an integrated manufacturer providing product design, material development, extrusion tooling technology and finished product to manufacturers and distributors throughout North America. As a member of aluplast group, Chelsea Building Products has a global footprint, strong financial backing, and additional technical resources for continued growth and expansion.
