Although online has been the casino of choice in 2020 for obvious reasons, the contemporary bricks and mortar casinos are aimed at impressing Canadian players with amazing design and architecture.
The basic idea of course is to tempt people in and then make them stay. The longer you stay in a casino, the more you gamble.
Casino Design Psychology
Naturally, online casinos are doing their best to keep you playing too, such as Cookie Casino for example, but the online world will never be able to match a good land-based casino for ambience.
According to the expert Daniel Bennet, the author here, design is everything when it comes to casinos, with construction and renovation absolutely key and that is something the industry experts know plenty about. While Canadian and worldwide businesses do a good job with casino interior design, the past masters of the art are those down in Las Vegas.
Inside every casino, there is always a theme. Typically, hotel and casino guests only see the features of the architecture but there is so much more going on in the background. A kind of false reality if you will. The reason why casinos are so successful goes way beyond stacking the odds against us and providing a few flashing lights.
Here’s how they entice us in and keep us there.
Canadian casino lovers are used to a theme, the likes of the River Rock in Vancouver for example embracing the concept. However, in Las Vegas you can believe you’re in Venice, New York, Paris, Ancient Egypt, at the circus or even in the palace of Caesar himself!
These motifs place you halfway between a theme park and a foreign land, making the tables and the slots feel almost secondary. There is so much to entertain you there, however, that you naturally want to stay.
Often this is called the “Playground Design”, as it means the casino’s design is always enticing you to have fun meaning you are more care-free with your wallet.
A Lack of Windows and Clocks
The real reason casinos generally don’t have windows has been a guarded secret, however, the general consensus is that it links up with their lack of resources for telling you what time it is!
If you can’t see daylight, can’t get distracted by the weather and can’t see a clock, then the general idea is that you’ll lose track of all time and simply overstay at the casino, all the while gambling your money away.
The idea of hallways and corridors with a curvature comes from a place of real logic. If your pathway through the casino has right angles, you decide on your own where to go. Curving hallways however lead you through the different parts of the casino and tempt you in the whole time.
In terms of not having too much of a choice, there are even outdoor escalators on the Vegas strip that, when you head down them, can take you unknowingly not onto the sidewalk but straight into another casino!
Does the Architecture Really Help?
In terms of densely populated gambling areas, especially Las Vegas, it absolutely does and it is all about competition.
True, many people who visit the city are there to gamble, but essentially all the table games and slot machines are broadly the same no matter where you choose to go, so something has to be done differently to tempt you in.
So now you know. The themes in Las Vegas and the specific architecture and design techniques employed in casinos in Canada and around the world are not promoted just by accident.