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Why Adidas is owning the digital transformation game

Why Adidas is owning the digital transformation game

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According to a new IA article, Adidas is a force to be reckoned with in the game of digital transformation as they make advances to double online sales, boost profit margins and work towards climate neutrality. Their method: a new strategy they’re calling “Own the Game” where “core processes across the entire value chain will be digitalized, from the creation process with 3D design capabilities, via the sourcing of its products to selling it to customers and consumers.”
About Gerard Szatvanyi
Gerard Szatvanyi is the founder, president and CEO of OSF Global Services and president and chief technologist of eSkill. He’s an entrepreneurial executive with more than 15 years of experience in software products, enterprise-grade scalability and systems integration, as well as cloud and mobile application development, enterprise CRM solutions, leading eCommerce implementations and integrated content management solutions. As a founding member of OSF Global Services, Gerry has more than 15 years of experience managing start-ups and medium-sized IT businesses and driving them to peak performance.


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