More than six decades after the nation’s leading manufacturer of concrete, terrazzo and metal architectural products was founded in a two-car garage, it’s time for a fresh start. Industry giant Wausau Tile is rebranding itself to chart a clear course for its next 60 years to better serve architects, landscape architects and building professionals of
all stripes.
Wausau Tile will no longer be a market-facing brand name, making way for its
two new architectural products brands, Tectura Designs and Wausau Made.
Each brand has a distinct look and unique product portfolio for serving distinct
audiences within the architecture and construction industries, but both are
synonymous with the impeccable quality and collaborative, responsive service
that customers have come to expect from the company Ed Creske founded
in 1953.
Tectura Designs offers a diverse selection of premier architectural products,
including site furnishings, concrete pavers, custom precast concrete, custom
precast terrazzo and terrazzo tile. Its stylish, long-lasting products help the
world’s leading architects and designers bring their visions to life – and its
custom capabilities offer near-endless solutions. The introduction of the
Tectura Designs brand includes the launch of a brand-new Collaboration Series,
which includes stunning, exclusive site furnishings designed by some of the
world’s most innovative and esteemed architectural minds.
Wausau Made offers durable and low-maintenance concrete, metal and plastic
site furnishings at unbeatable prices. Its vast selection of benches, chairs,
tables, bollards, planters, waste and recycling containers, and other furnishings
guarantee equal parts dependability, functionality and affordability. As the
expert in strength and durability, Wausau Made products are the trusted
choice for projects that demand added perimeter security.
“These new brands will carry on Ed’s incredibly high standards for quality
products and dedicated customer service, while also better serving the needs
of our growing and diverse customer base,” said Bryan Borrell, president of
Wausau Tile Inc. is the parent company of Tectura Designs and Wausau Made
Wausau Tile. “After more than 60 years of innovation, we look forward to many
more decades of providing the finest American-made concrete, terrazzo and
metal architectural products you’ll find anywhere.”
Products for both brands will continue to be proudly made by skilled American
craftsmen at the 480,000-square-foot facility in central Wisconsin. Tectura
Designs and Wausau Made also will carry on Wausau Tile’s legacy of innovation
and sustainability, upholding high environmental standards in their cuttingedge
operation and also offering environmentally friendly products, including
composites made with recycled porcelain and glass.
To learn more about each brand and to find your sales representative, visit
tecturadesigns.com and wausaumade.com.
ABOUT WAUSAU TILE INC.
Wausau Tile Inc. manufactures and markets architectural products under the
brands Wausau Made – which manufactures long-lasting, high-quality concrete
and metal site furnishings – and Tectura Designs – which manufactures
premium site furnishings, pavers, custom precast concrete, custom precast
terrazzo, and terrazzo tile.
The company is guided by the legacy and values of
founder Ed Creske, whose commitment to quality and unwavering dedication
to personalized customer service helped forge lasting partnerships with many
of the world’s leading companies, architects and designers. For more than 60
years, Wausau Tile has shipped products from its headquarters near Wausau,
Wisconsin, to nearly every corner the country – from Main Street U.S.A. to
Times Square, from college campuses to professional sports facilities, and
everywhere in between.
Learn more at www.wausautile.com.