VMZINC®-US, the international brand name of rolled zinc products manufactured and sold by the Building Products Unit of the Umicore group, has announced that the company’s Paris-based operational marketing manager, Laurent Heindryckx, will now oversee new territories around the world as part of his duties, including all of North America. Heindryckx’s previous scope of work included the U.S., France, central Europe and Scandinavia. As of Dec. 1, 2014, he will now also oversee all of North America, India and Asia-Pacific. Doing so will allow Heindryckx to create a unified global sales and marketing strategy to help increase zinc’s prominence as a sustainable, innovative building material in a wide range of projects.
Heindryckx has a degree in civil engineering from the University of Amiens in France. In 2000, he joined the Umicore Building Products USA headquarters in Raleigh as director of operations, and in 2012, he moved to the company’s global headquarters in France to first begin his service as operational marketing manager.
“Laurent’s promotion is an important step for VMZINC® and Umicore Building Products’ global efforts,” said Daniel Nicely, managing director at VMZINC® -US and Umicore Building Products, USA Inc. “As former director of operations in our Raleigh office, I can say with complete confidence that Laurent will do an excellent job across each of the new locations he will serve.”
“I greatly look forward to working with our expanded teams in locations around the world in order to further promote zinc as an excellent building material,” said Heindryckx. “Since joining Umicore Building Products USA in 2000, I have developed a strong passion for the organization and its products, and I look forward to continuing to help build lasting relationships with architects and installers to assist them in delivering a top-of-the-line zinc building materials to their clients and customers.”
ABOUT VMZINC®: VMZINC® is the international brand name of rolled zinc products manufactured and sold by the Building Products Unit of Umicore. VMZINC®, a leader in the French and Belgian markets and established in 15 countries worldwide, offers an unparalleled range of roofing products and systems, façade cladding, rainwater systems and ornaments. With a large focus on customer satisfaction, VMZINC®’s products and services have become synonymous with high quality, innovation and environmentally sustainable design. As the first company to diversify its range of surface aspects, VMZINC® offers six unique shades of preweathered zinc, in addition to natural zinc. The company strongly identifies with the Umicore Group values of responsibility, performance and progress, and for more than 10 years, VMZINC® has been closely involved with Umicore initiatives to give its operations a sustainable development framework. For additional information, visit https://vmzinc-us.com/.