Value Place has changed its name to WoodSpring Suites in an effort to improve guests’ perception of the brand. The company is also developing a new brand extension, WoodSpring Suites Signature, which will be a more upscale product. WoodSpring Suites expects to open its first property in the fourth quarter and complete the conversion of all Value Place properties to the new brand at the end of March 2016. Read the HotelNewsNow.com story here
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CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
