Well, sustainability focuses around the idea that we need to meet our current needs without compromising the ability of future generations to do the same. This means that goods should be produced in a way that causes little (or no) damage to the environment.

We’ve seen a growing focus on sustainability across industries. It’s much easier to buy products made from recycled and/or recyclable materials, find information on where goods are sourced from, and have access to a greater choice of ethical services.

These are all things that we appreciate. An IBM study found that 57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact. While recycling more or shopping locally are smaller decisions than purchasing a car, they are all important steps in the right direction. These changing habits signal a shift in priorities towards increasingly sustainable choices.

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