Travelodge is looking to refresh its image through a brand relaunch under new CEO Peter Gowers. Travelodge also plans to spend more than $16.4 million on a new TV advertising campaign. The budget chain is undergoing a systemwide property refurbishing that is expected to conclude by next year. Read The Telegraph story here.
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CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
