SweisKloss unveils new name and brand identity

After 20 years of creating inspired residential and commercial spaces, SweisKloss, formerly Synthesis, has rolled out a new identity.
Design Partner Abeer Sweis said “It’s a celebration of 20 years in business and looking forward to what the next 20 has in store.”
Sweis founded Synthesis as a design firm 20 years ago and in 2006 was joined by husband Jeff Kloss who brought a specialization in construction management to the firm.
SweisKloss has since become a pioneer in design and construct architectural philosophy. The design + construct philosophy eliminates the need to hire an architect, interior designer and contractors independently in favor of streamlining the process under the leadership of one firm that takes the project from start to finish.
“I started the firm as an architecture firm. Shortly thereafter, we decided architecture was not enough so we became an architecture and interior design firm. Several years went by and we decided to do construction as well so we could build our projects the way they were meant to be built. This takes a lot of pressure off our clients and allows us to manage the process,” said Sweis.
The new name and brand identity aligns with the firm’s dedication to breaking the boundaries between architecture, design and construction management.
About SweisKloss
Design and construction. Beauty and functionality. Indoors and outdoors. SweisKloss organically integrates these divergent elements into the built environment to create singular spaces that nurture body and soul.
Based in Santa Monica, California, SweisKloss is a full-service boutique firm specializing in building design, interior design and construction. Since SweisKloss believes that every project, site and person is unique and deserving of their utmost attention, each step of the design + construct process is thoughtfully examined and artfully .executed to celebrate the individuality of the clients. This holistic approach, in which all work is made from conception through completion, allows every project to achieve its true potential. For more info go to the newly launched site at swieskloss.com.

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