STR, Tourism Economics project record hotel demand at year’s end

Hotel demand growth will reach a four-year high of 4.5 percent and occupancy will rise 3.7 percent to 64.4 percent, its highest level since 1996, at the end of 2014, according to a new forecast by STR and Tourism Economics. The strong performance is expected to continue into 2015, with 6.2 percent, 5 percent and 1.1 percent growth expected for revenue per available room, average daily rate and occupancy, respectively. Read the HotelsMag.com story here