The world of real estate relies heavily on successful marketing. While time-tested marketing techniques remain the bread and butter of most real estate industry operations, there’s no denying the ever-present importance of state-of-the-art marketing. As competitive as the real estate industry can be, every little edge helps.
The following five state-of-the-art marketing techniques will ensure that your real estate marketing investment gives you the most useful results possible:
- Place Videos of the Property on Your Website
Videos are one of the most advantageous tools that any real estate agent can use. They are tools that can let your visitors see houses from all angles, and they are especially good for times when you cannot necessarily take your prospects to see the houses in person. The good news is that you don’t have to have professionals make your videos; you can even create them with a simple smartphone.
Videos are great for real estate agents because your prospective buyers will be able to see exactly what the house looks like right from the beginning. A powerful investment would be the purchase of a drone. The drone will be instrumental in helping you create expressive videos of the houses that you wish to present to your clients. You can hire someone to do this for you, but if you are going to be creating a large number of videos, investing in a drone will be worth it.
- Invest in Digital Signage
Digital signs use LED, LCD, projection, or e-paper to display several types of images, including web pages, video, or digital images. You can place them anywhere that you could possibly think of placing them, like in restaurants, hotels, corporate buildings, retail stores, stadiums, museums, and transportation systems. A marketing technology company can design effective digital signage.
Digital signs serve many excellent purposes for real estate agents. For example, your sign could introduce new clients to your company and build your brand. They can also advertise your services and promote the houses that you have to offer for sale.
- Take Professional Pictures
Great photography is necessary for real estate. With this in mind, it would benefit you greatly to hire a real estate photographer. Homebuyers must search through several pictures to find the houses of their dreams, so you must have the best photographs if you are going to market your houses online. These pictures need to present something special or else the prospect will switch to the next page.
- Create Matterport Scans
The Matterport scan is one of the best tools to use to market real estate properties. You can create your scan with the Matterport Capture app, and it will provide you with 3D images of the entire property. The potential buyer can be anywhere in the world, but when she sees the Matterport scan, she will receive an accurate picture of the property in its entirety.
- Decorate with Unique Fixtures
Don’t forget about the decorations! The way that a house is decorated can leave the image imprinted in the prospect’s mind. This strategy works if you have at least one very unique item in the house. The prospects are going to remember that item, and they will mention it when they want to discuss the house. For example, place a statue of a large elephant in one of the rooms. Your prospects will label this house as “the house with the giant elephant,” and it will stand out even if it is the fifth or sixth house that you show them.
- Write a Blog
Creating a blog will give you the opportunity to offer your readers value. Keep in mind that this is a long-term strategy that you will need to cultivate over time, but it will pay off. Your blog will give people useful tips that you must be prepared to update on a regular basis.