Consumer Brands Division of Sherwin-Williams Canada now extends its arm to Krylon Industrial high performance coatings, specially formulated for industrial, institutional and commercial use.
“The Krylon Industrial line lends considerable added value to our portfolio of brands, while reinforcing our competitive position in the Canadian marketplace,” states Ahin Bose, Director of Marketing, Consumer Brands Division of Sherwin-Williams Canada. “Targeted to professionals it is an appreciable addition to our current range of products. This line of high performance light industrial coatings provides an enhancement to our traditional architectural products and is certain to be well received by Canadian paint dealers. It provides them with the potential to grow their businesses and expand their customer base.”
The Krylon Industrial line, intended for light to moderate industrial use, is aimed mainly at professionals. The line includes alkyd and acrylic enamels, as well as a variety of easy-to-use, easy-to-apply products such as epoxy and urethane coatings, industrial primers, solvents and thinners. Formulated for the most challenging of environments, multiple brand references will satisfy the needs of industry, commercial and residential builders, businesses, public and private institutions, as well as sports organizations.
For a year now, the Consumer Brands Division of Sherwin-Williams Canada has been working to incorporate the Krylon Industrial range into the company’s broader product offering. Work has entailed the development of a marketing program specifically tailored to the Canadian market, technical support services, point-of-sale materials, a product catalogue brimming with a wealth of useful information, as well as a colour chart showcasing the breadth of shades on offer.
Krylon Industrial products are already available at a number of points of sale in Canada, mainly hardware stores, paint stores and building supply centres. Sherwin-Williams Canada is in the process of expanding product presence nationwide with the emphasis on paint retailers interested in broadening their product offering and attracting new customers.
The new Krylon Industrial website (www.krylonindustrial.com) provides ready access to all product attributes and details the myriad benefits of the Krylon Industrial coatings. The site, available in English and French, also lists the locations in which the world’s leading brand of industrial coatings may be purchased.
About Krylon Industrial
Krylon Industrial is the uncontested leader of high performance liquid coatings. Formulated for the most challenging of environments, the Krylon Industrial line of products meets the needs of all manner of industrial enterprises, construction companies, public and private institutions, businesses, as well as sports organizations. In addition to the brand’s extensive product offering, Krylon Industrial provides customers with technical support services over the telephone at 1 800 251-2486. Professionals and retailers in Canada interested in the Krylon Industrial line are invited to call us at 1 877 736‑1486.