“We are so thrilled to welcome Elizabeth to SFI. Our work starts with a standard, but SFI is much more – it’s a community that stands for the future of forests. I know that Elizabeth’s passion for forests and her ability to represent and engage the forest community will help us to continue to heighten SFI’s impact and importance,” said Kathy Abusow, President and CEO of SFI Inc.

Woodworth oversees all external communications, including media coverage, public relations, website content and social media channels. She is also responsible for marketing the SFI brand, including developing messaging and materials to raise global brand awareness and educate diverse audiences about the many benefits of the SFI program.

Prior to joining SFI, Woodworth worked in the forest sector where she was responsible for customers in the U.S., Europe and Asia. Her work also involved raising awareness of the importance of forest certification in responsible sourcing. She also brings hands-on brand management and marketing experience.

Woodworth received a BA in International Studies and French from the University of Richmond, an MBA from the Wharton School and an MA in International Studies from the University of Pennsylvania.

“I’m delighted to be a part of the SFI family because SFI makes such an important contribution to forest conservation,” said Woodworth. “We can all make the right choices for our forests by choosing SFI and I’m looking forward to helping get this important message out.”