S-5! announced that its Founder and CEO, Rob Haddock, has received the Patrick R. Bush Service Award from the Metal Construction Association (MCA). The honor was presented on January 14 during the MCA 2025 Winter Meeting in San Antonio.
The Patrick R. Bush Service Award recognizes outstanding volunteer contributions by an individual from an MCA member company. Established in honor of Patrick R. Bush, a longtime MCA board member, the award celebrates leadership and service that advance the metal construction industry.
Images Courtesy of: S-5!
“Rob’s years of service to the industry earned him the MCA’s Larry Swaney Award in 2015,” said MCA Chair LeeAnne Slattery. “Now, in recognition of his extensive contributions to the MCA, including technical authorship, education and leadership service, I am proud to present Rob Haddock with the 2026 Patrick R. Bush Award.”
Haddock has been an active contributor to the MCA for decades through participation in numerous committees, councils and technical initiatives. He has served on the MCA Roofing Task Group, Fasteners Task Group, Accessories Council and Wall Council. He also played a key role—alongside Tom Black and the National Coil Coaters Association—in the creation of the Metal Roofing Alliance, a national initiative that successfully advanced MCA’s goals within the residential construction sector.
In addition, Haddock has authored numerous technical white papers for the MCA, addressing critical industry topics including snow retention, solar and metal roofing integration, fastener compatibility, lightning protection, hail resistance and standards for metal roof attachments. His work has helped move the industry forward through improved education, testing and standardization.
A five-decade veteran of the metal roofing industry, his career began as a laborer and progressed through roles as a contractor, forensic consultant, technical author, educator, innovator, enterprise founder and CEO. Known throughout the industry as “the Metal Roofing Evangelist,” he is the founder of S-5! and Metal Roof Advisory Group, Ltd. His innovations—protected by more than 200 patents—have created an entirely new product category within metal roofing.
The Haddock Family
Image Courtesy of: S-5!
Haddock was inducted as an inaugural member of the Metal Construction Hall of Fame in 2012. His company has exhibited at METALCON for 33 consecutive years, and he regularly participates as a featured speaker. He also speaks annually at the International Roofing Expo and serves as an adjunct faculty member at the University of Wisconsin’s College of Engineering.
Haddock was named a Lifetime Honorary Executive Member of both the MCA and the Metal Building Contractors & Erectors Association. He has received additional recognition from the Metal Building Manufacturers Association, Institute of Building Enclosure Consultants, ASTM International and the Construction Specifications Institute.
Beyond his professional achievements, Haddock is a strong advocate for mentorship, industry engagement and philanthropy, supporting more than 20 non-profit organizations through his related enterprises and charitable foundation.
