ROYAL THAI TO LAUNCH NEW BRAND COLOR PALETTE AND DESIGN COLLECTION

Luxury carpet manufacturer, Royal Thai, is excited to announce the launch of Pastiche, a new design collection influenced by the company’s brand architecture hand in hand with a bold new brand color palette.

Taking cues from the arches, movement and textures that make up the Royal Thai brand architecture, Pastiche is a celebration of being inspired by everything.

Defined as a musical, literary, or artistic composition made up of selections from different works, Pastiche (n) succinctly defines the hospitality world. Product makers and interior designers come together, piecing together brand, location, and historical narratives to build unique spaces the world over.

Using wool as the medium and flooring as the framework, Pastiche is a combination of perspectives pooled together by our diverse team of creatives.

Blended textures, swirls, and repeating linear elements are combined into 11 compelling carpet compositions–both in Axminster and Hand Tufted constructions.

Designers can see whispers of the company’s brand textures, cascading between layers of expertly placed pixels, using multiple styles like cubism, traditional floral, graphic street art, mid-century modern, and retro era patterns. Even deconstructed pieces of the Royal Thai logo peak between torn paper edges in a carved Axminster rug design.

When working with Royal Thai and utilizing the skilled craftspeople in their vertically integrated Thailand-based facility, design narratives can confidently be translated into wool-rich floor coverings.

Pastiche asks “what’s your story?” And undoubtedly answers “let’s write it in wool.”

Hand in hand with Pastiche, the company has launched a bold new brand color palette. Like an interior concept, understanding color hinges on how things are combined. When viewing color, you are always digesting the hue in the context of others.

In Interaction of Color, Josef Albers explains:

“We are able to hear a single tone. But we almost never (that is, without special devices) see a single color unconnected and unrelated to other colors. Colors present themselves in continuous flux, constantly related to changing neighbors and changing conditions.”

The new Royal Thai brand color palette, consisting of a dozen fresh hues directed by the company’s product poms, reflects the industry’s appetite for creative expansion.

Inspired by color theory practices, where designers pull colored paper and remix different combinations to find successful and interesting color concoctions, the design collection is housed in a branded pocket of postcards. Instead of flipping through a bound brochure, designers can see the palette, including color names like Crocodile, Peppered Earth, New Heights and Aegean Deep, brand textures and collection patterns all out together on the table–visually digesting all the elements at once.

Launching Pastiche simultaneously with the 2023 brand color palette is a celebration of our industry, the grit of hospitality, the innovation of boutique design and the hope for a colorful future.

Pastiche will debut November 13th, 2022 at Boutique Design New York (BDNY) in New York City on booth #443.

About Royal Thai

Under the umbrella of TCM Surface, Royal Thai is one of the largest suppliers of high-quality carpets in the world today. With a manufacturing team based in Thailand, as well as sales people, operations and showrooms in Asia, Europe and North America, the completely vertically-integrated company represents a wide variety of cultures and a diverse range of ideas. Built on a strong tradition of local craftsmen, the full Royal Thai product portfolio includes: hand tufted carpets and rugs, broadloom Axminster, Axminster rugs, Axminster carpet tile and machine tufted carpets. For more information, please visit https://www.royalthai.com/.

Events
will be held January 26th, 2023, Noon to 4 PM EST with Atlanta locals in person and rest of country virtual via Zoom.

Read more BELOW

 
January 26th, 2023
The 13th Annual Hybrid Summit will be held on January 26th, 2023 Noon to 4 PM EST.

Virtual Women in Construction: Building Connections was held on December 14th, 2022, 1 PM to 2 PM EST via a Zoom. 2023 Virtual Women in Construction TBD.

2023 Virtual Men’s Round Tables

2023 Men’s Round Table #1 will be held Q1, 2023


2023 Virtual Women’s Round Tables

2023 Women’s Round Table #1 will be held Q2, 2023

News

Kroger signs on to backup energy storage solution in California

Kroger is adopting e2Cos.’ R3Di system to guard its Ralphs distribution center in California against power outages. Installation for the backup energy storage solution is expected to wrap up by early summer, allowing the on-site system to be used as primary or standby backup power

Spplements/Podcast
See Website for Details