ROCKWOOL North America New Director of PA&C

Sarah Sinovic has joined ROCKWOOL North America as Director of Public Affairs & Communications. In this role, Sinovic will draw on her experience working with and for elected officials to engage policymakers, journalists and communities throughout the United States and Canada to advance ROCKWOOL’s efforts to meet critical climate action targets. Made from melted rocks, ROCKWOOL’s sustainable, fire-safe building insulation is the world’s largest manufacturer of stone wool insulation and promotes energy-efficient building design to support climate-resilient communities.

Sinovic will draw on her vast experience in convening stakeholders from multiple sectors in sharing ROCKWOOL’s story and building awareness about the organization’s vision for a decarbonized future. Additionally Sinovic will work with ROCKWOOL’s executive leadership to find meaningful opportunities to elevate their expertise.

Sinovic’s previous experience includes:

  • orchestrating public-private round table discussions and press conferences
  • managing environmental think tank programming and events that built awareness around climate change challenges
  • working closely with the media, including writing and placing op-eds, to educate news consumers about complex public policies
  • advising C-Suite executives on crisis communications, issues management & strategy and branding best practices
  • directing government affairs committees to advance legislation

Sinovic has led strategic communications on numerous political campaigns and acted as a spokesperson for elected officials to increase awareness about legislative priorities, including climate change.

Sinovic is based in Washington, D.C. and is a Capitol Hill Alum, having recently worked for Congresswoman Yvette D. Clarke (NY-09) as her communications director. She earned her master’s degree in public policy and administration from Northwestern University and her bachelor’s degree in journalism from Columbia College Chicago.

will be held January 26th, 2023, Noon to 4 PM EST with Atlanta locals in person and rest of country virtual via Zoom.

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January 26th, 2023
The 13th Annual Hybrid Summit will be held on January 26th, 2023 Noon to 4 PM EST.

Virtual Women in Construction: Building Connections was held on December 14th, 2022, 1 PM to 2 PM EST via a Zoom. 2023 Virtual Women in Construction TBD.

2023 Virtual Men’s Round Tables

2023 Men’s Round Table #1 will be held Q1, 2023

2023 Virtual Women’s Round Tables

2023 Women’s Round Table #1 will be held Q2, 2023


Grocers embrace in-store branded restaurants

In-store restaurants are gaining traction with grocers, including Wahlburgers, which is in 61 Hy-Vee stores and plans to add more than 20 additional locations this year. Kroger has been investing in Kitchen United Mix Food Halls, while H.E. Butt Grocery has opened more own-brand in-store

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