Back-to-school spending hit a record $55.3 billion last year, according to NRF, and retailers are more frequently eyeing college campuses as a place to win more of students’ year-round spending and build customer loyalty. About one-quarter of Target‘s 100 small-format stores are on campuses, and Amazon has created fulfillment centers near campuses for easy pickup of online orders. Read the Footwear News story here

