On April 21, 2021 Robert Keefe addressed key senior executives from large real estate companies around the U.S on the topic of machine learning and artificial intelligence as applied to the residential real estate brokerage industry at the Realty Alliance General Management Conference in Austin, TX.. Starting with an overview of the technology and its current applications in lead generation, his talk focused on ways to leverage the superhuman pattern-recognition capabilities of AI to make large gains in brokerage management productivity.
The AI revolution has transformed many industries with products including smart phones with facial recognition, natural language recognition models in online search which interpret spoken questions and self-driving car technology.. Relitix applies this level of machine intelligence and data visualization toward problems facing real estate brokerage management.. “Ours is a people-focused business and people will always remain at the center,” said Rob, “but a partnership between human and AI can be an unbeatable combination combining the soft skills of the human with superhuman pattern recognition capabilities. This AI-human partnership will be transformative in our industry.”
Relitix enables residential real estate brokerages to use their MLS data to inform decision making and processes in agent recruiting, retention and coaching. It also provides them insight through this same data on their business’s performance in their market. Relitix is currently available in over thirty Real Estate MLSs nationwide.