Refrigerated Solutions Group (RSG) announced that Blaine Berr has joined the company as retail key account director. Berr brings more than 25 years in the food equipment industry, mostly spent working directly with convenience and fuel retailers on the equipment programs behind their new builds and remodels.
Image Courtesy of: Refrigerated Solutions Group
Berr joins RSG from Lancer Worldwide, where he most recently served as senior director of strategic accounts. There, Berr led chain-wide equipment programs spanning thousands of retail locations and built the distributor and service relationships those programs run on. Earlier in his career, he held national and regional sales leadership positions with United Fast Food & Beverage Service, FBD, and Tomlinson Industries.
“The refrigeration needs in the C-Store space are changing quickly; from the application driven by menu expansion, as well as initiatives to reduce operating costs. Our customers are looking for partners that can help them solve these challenges.” said Bryan Waechter, senior vice president commercial at RSG. “Blaine has spent his career helping retailers accomplish their goals by becoming an extension of their team, getting a clear understanding of their pain points and addressing them with the best solution.“
“Retailers are expanding foodservice and updating refrigeration without slowing down day-to-day operations,” said Berr. “They need clear answers early, equipment that fits both the store and the project schedule, and a point of contact who stays engaged through startup and beyond. That is the role I intend to play for RSG customers.”
Berr’s appointment gives convenience and small-format retail customers a dedicated senior point of contact at RSG, and reflects the company’s continued investment in a segment served by both the Norlake and Master-Bilt brands. He will be at the NACS Show in October and available to meet with retailers and channel partners.
ABOUT REFRIGERATED SOLUTIONS GROUP
Refrigerated Solutions Group is an industry leader with nearly 170 years of combined history between the Norlake® and Master-Bilt® brands. Norlake, founded in 1947, manufactures quality products to serve a wide range of foodservice refrigeration needs. Its walk-in and refrigeration system product selection may be found at www.norlake.com. Norlake Scientific, established in 1982, specializes in the manufacture of high-performance environmental rooms for scientific, pharmaceutical, and research markets.
Learn more at www.norlakescience.com.
Master-Bilt, founded in 1938, offers coolers, freezers, glass door merchandisers and refrigeration for commercial Foodservice applications.
For more information on Master-Bilt’s full product line please visit www.master-bilt.com.
