Rational USA’s New VP, Business Unit Key Accounts

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Rational USA’s New VP, Business Unit Key Accounts

Keep up with the latest from CCR-Mag.com

Fill out the form Below

John Ulrich 103014 (512x640)
 
John Ulrich joined the Rational USA team as of October 1st, 2014 as the Vice President, Business Unit Key Accounts North America.  Ulrich brings with him 18 years of experience within the foodservice industry and he will oversee the National Key Account Directors, Steve Snitkin and Paul Milione.      
A graduate of Illinois Wesleyan, Ulrich began working within the foodservice industry and started with Middleby Corporation in 1996, where he focused on marketing communications.  After being with Middleby Corporation, he went to work for Prince Castle.  It was during this time that Ulrich transitioned from marketing communications to National Accounts.  He started working with larger brands, such as Burger King and McDonalds.  Ulrich then went to Duke Manufacturing in 2008 and became the Director of National Accounts.  At Duke Manufacturing, Ulrich developed and grew the key account business by 400 percent over a six year period before joining Rational.
Year after year, Rational leads the way in innovations when it comes to combi technology.  In order to continually grow as a company, we need to invest in our sales force to ensure that each business unit is providing maximum customer benefits.  John’s intensive knowledge of the foodservice industry and his elaborate network of relationships makes him an important addition to our Key Account business unit,” states Markus Glueck, Area Vice President of North America.
Ulrich is enthusiastic about the opportunity to work for Rational because there is an abundance of untapped potential in the marketplace for its industry-leading combi technology.  “With the help of Milione and Snitkin, we can demonstrate and deliver all of the benefits of Rational’s SelfCookingCenter® 5 Senses to multi-unit operators.  By providing consistently superior food quality and allowing for menu expansion, while being very simple to operate and clean, many foodservice operations – whether they are quick-service, fast casual, grocery or a convenience store – will see that Rational’s SelfCookingCenter® 5 Senses is an indispensable asset for their business,” adds Ulrich.
To learn more about Rational and the SelfCookingCenter® 5 Senses, you can visit its website at https://www.rational-online.com/en_usa/home/index.php.  Also, learn about inspired customers who share their experiences with Rational at https://www.rational-online.com/en_usa/references/index.html.
 

Events

Read more BELOW

 

The 2024 virtual Men’s Round Table will be held Q4, 2024, date TBD.

2024 Virtual Men’s Round Tables

2023 Virtual Men’s Round Table was held on November 7th, 2023 via Zoom.


 

2024 Virtual Women’s Round Table

2023 Women’s Round Table #1 was held on October 20th, 2023 via Zoom

News

Sanzari Completes Multi-Million-Dollar Glenpointe Marriott Project

Alfred Sanzari Enterprises, a preeminent family-owned and operated commercial and residential real estate firm, announces the completion of a capital improvement project at the Glenpointe Marriott, a 351-room full-service hotel located on the company’s Glenpointe corporate campus in Teaneck, N.J. The capital improvement project transformed the hotel’s 39,317-square-foot

Supplements/Podcast
See Website for Details

This content (including text, artwork, graphics, photography, and video) was provided by the third party(ies) as referenced above. Any rights or other content questions or inquiries should be directed such third-party provider(s).

Receive the CCR 2024 Idustry Report

Get ahead of your Competitors with CCR's FREE Industry Insider's Report 2024!

Always stay two steps ahead of your Competitors. Stay informed with the latest in the Industry. 

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This site uses cookies to ensure that you get the best user experience. By choosing “Accept” you acknowledge this and that ccr-mag.com operates under the Fair Use Act. Furthermore, Changing privacy laws now require website visitors from EEA based countries to provide consent in order to use personalized advertising or data modeling with either Google Ads & Analytics. Find out more on the Privacy Policy & Terms of Use Page