Portobello America initiates production at its new Baxter, TN factory.

Globally recognized for its design and innovation practices throughout the coverings market, Portobello Grupo has officially kicked-off production activities at its business unit Portobello America’s recently built plant, located in Baxter, Tennessee, on July 21st.

Aiming to offer value in the fast-growing, appealing North American market, while diversifying its business, the Group has established its first factory outside of Brazil. “The ceramic market in the United States is one of the largest and most attractive in the world... and is essential to our international expansion strategy. This is a striking moment for the Group, which has been active, initially only in distribution, in the North American territory since 1991. With Portobello America’s new factory, we now have three production units: two in Brazil and one overseas,” declares Cesar Gomes Junior, Portobello Grupo’s Chairman.

According to Portobello America’s CEO, Luiz Felipe Brito, the new plant enables the brand to provide more innovative, design-driven products with better service levels and high competitiveness, always aligned with the local consumer profile. Portobello Grupo’s CEO, John Suzuki, estimates the new factory is expected to generate additional revenue of approximately USD 150 million for the group, while also strengthening it as a global enterprise.

Image Source Courtesy of Portobello America

Portobello America has already generated over 200 local jobs and will be a growth- driving force for the Group. The new facility, equipped with cutting-edge technology and machinery, covers an area of 986,000 square feet on a 95-acre site in Tennessee, considered a national hub for ceramic tile manufacturing. In its initial phase, the new plant has an annual production capacity of 38 million square feet.

Feature Image Source Courtesy of Portobello America