Densified Wood™ technology, developed by AHF Products, has been a real gamechanger for the hardwood flooring buyer, especially for those who have pets or kids. Densified Wood™ technology delivers scratch-resistant and dent-resistant protection against everyday wear, pet nails and accidents. This technology, which was first introduced as Dogwood® under the Bruce® brand last year, is now available from Hartco® under the name Dogwood® Pro exclusively to independent retailers.
Made in the USA in Somerset, Kentucky, this is 100% real wood – not a laminate surface. Real wood beauty, character, colors, textures, and finishes, now better than ever.
According to Brian Parker, Vice President, Product Management, AHF Products, “Dogwood Pro removes many of the obstacles preventing consumers from purchasing hardwood. Scratch and dent damage caused by dogs is a leading reason homeowners think they cannot have hardwood floors. Not anymore. Densified Wood™ lets homeowners enjoy real hardwood floors that are virtually worry free.”
This new, revolutionary product offers longer and wider planks (60 inches long, in 6.5 foot & 7.5 inches widths), and textured visuals with exceptional performance. The patented technology uses heat and pressure without chemicals, additives, fillers, or plastic, to create a revolutionary hardwood floor that is 100% real hardwood while being six times more dent resistant and four times more scratch resistant than typical hardwood.
The Dogwood Pro face veneer is 2.4 times to six times thicker and waterproof for up to eight hours. When tested for indentation resistance by ASTM (American Society for Testing and Materials) D2394 standards – a 2-inch weighted metal ball is dropped from a 60-inch height and indent impact levels are measured – Dogwood Pro performed best.
These floors also feature Cleantivity™ antimicrobial technology which inhibits the growth of bacteria that can damage the floor, giving homeowners an added degree of confidence. Dogwood® Pro Densified Wood™ floors come with a 50-year residential warranty and a 10-year commercial warranty.
“Even if customers are not looking for a dog-proof hardwood floor, these floors will hold up to everyday use,” adds Parker.
- 100% real hardwood
- More than six times more dent resistant than traditional wood floors
- Four times more scratch resistant than traditional wood floors
- Waterproof (helps protect the wood from pet accidents)
- Antimicrobial Protection (Cleantivity™ antimicrobial technology inhibits the growth of bacteria)
- Made in the USA with global and domestic content
About AHF Products
AHF Products is a leading hardwood flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring®, Hartco®, Robbins®, LM Flooring
Armstrong Flooring™ and the Armstrong Flooring™ logo are under license from AWI Licensing, LLC. All other marks are owned by AHF, LLC, its affiliates, or subsidiaries. All rights reserved.