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PDI appoints new VP of Sales

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PDI appoints new VP of Sales

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 Power Distribution, Inc. (PDI), a leading supplier of power distribution and monitoring solutions for data centers, today announced the appointment of Alan Turner as Vice President of Sales. Turner will be responsible for expanding sales strategies that identify new market opportunities for PDI and drive additional channel-based programs to create new, national and international revenue streams.   

Tweet This: .@PDICORP strengthens #sales efforts w/ new VP sales hire focused on #ChannelSales, & international #datacenter markets #powermanagement  

Turner brings nearly 30 years of experience in electrical services and equipment sales for the data center industry, while continually advancing at such notable organizations as Schneider Electric. In addition to the aforementioned responsibilities, he will also be tasked with helping PDI’s product management team to develop a new roadmap and enhance the company’s sales strategy.  
“With his proven track record of growing businesses — while building winning teams — Alan Turner brings a deep-domain experience in electrical products, channel distribution as well as the overall data center market,” said Tom Kritzell, President and CEO, PDI. “In addition, his engineering background, combined with in-depth marketing and sales experience, enables him to significantly contribute towards new organizational insights. We look forward to benefiting from Alan’s industry influence.” 
Most recently, Turner held the position of Vice President of Sales and Marketing at Becker Electric in Cincinnati, OH, where he provided leadership for sales, business development, marketing, talent management, and branch operations performance as well as assumed responsibility for branch P&L’s.  Prior to Becker Electric, he was employed at Schneider Electric in Ohio for 9 years, as director of sales and area manager.  In these positions Turner led a staff of 100-plus sales engineers, quotations support and regional managers, with a top line revenue expectation in excess of $275M — achieving double-digit growth over the course of 5 years.  
“PDI’s excellent reputation, along with the commitment of the entire team to deliver world-class power solutions, makes this organization a great fit for me,” Turner said. “I’m proud to become a part of the PDI team and leverage my experience to benefit customers and company growth.” 
About Power Distribution, Inc. (PDI)
Founded in 1978, PDI is a leading supplier of power distribution and monitoring solutions for data centers, as well as other critical or high-value electrical systems. With operating facilities in Virginia and California, we employ more than 400 skilled individuals throughout the U.S. The PDI brand is renowned for offering innovative data center equipment and services and our ONYX brand, well known for offering magnetics to serve the industrial market. For more information, please visit


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