Party City to grow toy sales with pop-ups, online toy store

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Party City to grow toy sales with pop-ups, online toy store

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Party City will open 50 pop-up toy shops in spaces shared with its seasonal Halloween City stores in the fall, in the hopes of capturing some of the holiday toy sales that would have gone to Toys R Us. Party City will also launch online toy sales and expand the pop-up concept if it catches on. Read the USA Today story here

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