Soft brands have performed well since their debut in 2008, and continuing growth is projected as chains move into lower-priced sectors. Rising demand for experiential travel has Choice, Hilton, Marriott and Wyndham predicting expansion this year. Read the Hotel News Now story here
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CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
CCR 2026 ISSUE 9 | Beauty by Design: How Rigzin Dolma balances brand standards and customer expectations at Waxing the City •
