NEXT Brands to take Beef-A-Roo to the next level

Mike Pallerino June 14, 2022

NEXT Brands and Development is on a mission to turn 55-year-old Illinois-based Beef-A-Roo from a regional icon into a national name. NEXT, which acquired the franchise rights last year, aims to grow the chain from its current nine locations to about 50 in the next few years with two formats, one of which will be drive-thru only. QSR

The 2023 Hybrid Summit

will be held January 26th, 2023, Noon to 4 PM EST with Atlanta locals in person and rest of country virtual via Zoom.

New Appellation brand creation of chef, hotelier

Appellation is a new hotel brand created by Charlie Palmer, a James Beard Award-winning chef, and Christopher Hunsberger, former president of the Americas at Four Seasons Hotels & Resorts. Appellation now has four hotels, which the owners describe as “experiential luxury.” TravelPulse