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New entertainment to begin construction in Alpharetta, Georgia

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New entertainment to begin construction in Alpharetta, Georgia

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Neal Freeman, visionary of LakePoint Sports in Emerson, Georgia, officially announced that construction will begin in May at Fairway Social at The Maxwell in Alpharetta, a golf and entertainment concept combining golf games and unprecedented experiences under one roof. Located in Alpharetta’s city center district, Fairway Social is well-positioned for fun-seeking patrons, both walk-up and arriving by car, at their location at 240 South Main Street.

The 11,000 square foot entertainment destination, Fairway Social, will be located in The Maxwell, a mixed-use development at the northeast corner of South Main Street and Devore Road. The Maxwell is a joint development between Mayfair Street Partners, LLC and The Providence Group of Georgia, LLC. A total of 44,000 square feet of retail, restaurant and office at The Maxwell will be complemented with 138 residential units. Jason Joseph, Managing Director of Mayfair Street Partners said, “We have been actively seeking this unique blend of food, drinks and games for The Maxwell and believe this concept, by Neal Freeman, creates a true “destination” in downtown Alpharetta. We could not be more excited for our tenants and the residents of Alpharetta. Given we are in unprecedented times, Neal’s commitment to proceed is simply inspiring.”

A total of 7 sports simulators will offer virtual golfing on 80+ notable courses as well as provide simulated games for baseball, football, soccer, lacrosse, hockey, cricket and zombie dodgeball. The Back Nine will feature 9 customizable holes on synthetic turf with synthetic sand traps, bridges over “J’s Creek” and putting challenges amidst lush azalea-laden landscaping. The indoor and outdoor bar area, named “Par Bar,” will be adjacent to comfortable seating for 80+ diners in an area to be known as “The Tee Room.” And the rooftop patio bar, called “Eagles Nest,” will provide fresh air, libations and music.

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