Following the addition this year of Sarah Bay, RID, IIDA as Director of Interior Design, national architecture firm three has announced the formation of cura interiors, a studio devoted to the creation of inspiring environments for clubhouses and workplace settings.

According to Bay, the new studio leverages three’s decades of experience to expand the mission to create “design that lifts the human spirit.” Founded on the same core principles that made the Dallas firm a nationally recognized architectural practice in hospitality and senior living, cura interiors will apply three’s unique client engagement process to interior design for commercial offices and leisure spaces.

Bay’s design team will lead clients through a discovery process for each project, resulting in designs that take their cues from feelings and emotions the environment is intended to elicit in the end user.

“This process produces transformative experiences in any kind of built environment, including leisure spaces and workplaces,” says Bay. “Applying this kind of approach to workplace design may seem surprising to some, but the increased demand for more sustainable, design-rich and enjoyable offices and headquarters has accelerated in recent years.”

According to Bay, today’s employees value well-designed environments in which they feel comfortable, healthy, productive and valued, and discerning employers competing for highly skilled recruits have learned that a hospitality-inspired design approach can help realize appealing, cutting-edge workplaces – helping to attract and retain top talent.

Hitting the ground running, cura‘s first major project win is the complete renovation and redesign of the clubhouse for Pinnacle Golf Club, a residential-recreational community on Cedar Creek Lake southeast of Dallas. Other notable accomplishments for Bay with previous firms include a major headquarters expansion in Westlake, Texas for a national insurance company.

“Cultivating the cura interiors offering is the natural next step for our growth,” says Gary Koerner, AIA, three’s president and senior designer. “And Sarah is the right person to lead it, bringing to her design work an abiding appreciation for each client’s unique vision, an impressive depth and breadth of experience, and a vibrant, holistic approach that complements how we approach design.”

Additional information on cura interiors can be found on the just-launched website curainteriors.com.