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M&M’S® World opens first store in Asia in Shanghai

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M&M’S® World opens first store in Asia in Shanghai

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The first M&M’S World store in Asia celebrated its official opening in Shanghai in the Brilliance Shimao International Plaza on East Nanjing Road. Global retail and brand consultancy FITCH worked on the store’s conceptual design through to final construction. Inspired by Chinese culture, heritage and modern architecture, the M&M’S® World Shanghai store reflects the popularity of the M&M’S brand and provides shoppers with a colorful experience where they can explore, discover and be entertained. Visible from the plaza outside, the “Lantern Garden” features numerous hanging lanterns that illuminate and change colors as visitors step on the platform. Offering a wide range of M&M’S® chocolate candies and merchandise, the store is located on one of the world’s busiest shopping streets in on East Nanjing Road.

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