LiteTrace New VP Of Business Development & Sales

Photo Courtesy: LiteTrace

LiteTrace, a leading global provider of Bluetooth® wireless commercial lighting control components and software, announced the appointment of Chris Primous to lead Business Development and Sales for their industry-leading lighting control products. “I’m thrilled to join a company with industry-leading technology solutions that enable more energy-efficient, automated, lighting applications,” said Primous. “LiteTrace’s low-cost solutions for wireless lighting control help users maximize energy savings while maintaining simplicity for the installation and operating process.”Primous has extensive experience in bringing new products and lighting technology to the market having worked in engineering, product development, and sales with brands such as Acuity Brands, Hubbell Lighting, Permlight, Tuya, and MaxLite. A recipient of the Pillar of the Industry Award from the American Lighting Association, Primous has also been instrumental in helping the development and advancement of industry programs such as ENERGY STAR® and California’s Title 20, Title 24, and JA8. “We are very excited to have Chris joining our team,” stated Fred Tai, CEO of LiteTrace. “With Chris’s deep lighting industry connections and recognized expertise in advancing new lighting technologies, he is the perfect fit to grow and expand our business.” Primous will be based in the United States, and report to CEO, Fred Tai. His responsibilities include growing the adoption of LiteTrace’s OEM lighting control solutions, increasing market penetration of the Keilton brand of controls, and growing new markets for LiteTrace software products.For more information about LiteTrace email or visit About LiteTraceFounded in 2014 in Shenzhen, China, LiteTrace provides software services and a complete package of luminaire sensors, controllers, drivers, and gateways for manufacturing brands, facility managers, installers, retrofit companies, lighting designers, lighting specifiers, and system integrators. LiteTrace is the first Chinese manufacturer to achieve full-stack, in-house R&D for networked sensors and controllers, and one of the first with products listed to DLC’s Networked Lighting Controls V5 (NLC5). For more information, visit

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