LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, announced Bernadette Smith Anderson has been promoted to the position of Assistant Director of Sales, Tile & Stone Installation Systems.
Anderson will continue to report to Rob Smith, Director of Sales APD, as a regional sales manager for California and Oregon, while assisting in an expanded set of sales projects throughout the year.
According to Smith, “Bernadette’s proven ability to serve customers and secure proprietary specification for LATICRETE system materials makes her a true LATICRETE asset. We are proud to see her advance within our company.”
Anderson joined LATICRETE in 2008 as a Senior Architectural Specialist. In that role, she promoted the benefits of the LATICRETE Systems Warranty to architects, specifiers and design professionals.
LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For nearly 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.