LATICRETE Hires Regional Manager, South America

Laticrete Jesler 112915
LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, announced Jesler Savi Freitas has been hired as a Regional Manager, South America.
Reporting to LATICRETE Regional Director of Latin America and the Caribbean Rivaldo Tiscoski, Savi Freitas is charged with maintaining existing customer relationships and identifying new opportunities to increase sales of LATICRETE products and solutions across South America.
“Jesler’s long history in, and deep understanding of, the South American ceramic tile and installation system business will benefit LATICRETE greatly,” said Mr. Tiscoski. “Having worked for the joint venture Eliane Argamassas, he is well versed in the value of LATICRETE products and is a welcome addition to our international team.”
With degrees in Chemical Engineering, Business Management and Quality Management, Savi Freitas comes to LATICRETE with over 20 years of industry experience. He previously held the position of Plant Manager with Eliane Argamassas. Sold in 2007, Eliane Argamassas was a joint venture between LATICRETE International and Eliane Ceramics of Brazil.
Savi Freitas lives in Mogi Mirim, Sao Paulo in Brazil.
LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For nearly 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.

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