Having gotten millions of women out of jeans and into yoga pants, the Wilson family now wants to drape the world in $80 T-shirts. Or at least part of the world, the part inhabited by young professionals living what the Wilsons call “full-contact” lives — up at 6, off to jobs where they’re already making their mark, getting in a good workout, meeting friends, moving through the city and wanting luxury clothing that meets the needs of their smart, successful lifestyles. Read the Milwaukee Journal Sentinel story here

