Joseph Muscarella Joins NELSON Worldwide as Vice President, Client Development

Award-winning architecture, design, and strategy firm NELSON Worldwide is excited to announce the addition of Joseph L Muscarella as Vice President of Client Development. Joseph will foster growth for the firm’s retail practice, defining market opportunities through industry trend monitoring and growth opportunity assessment. He will also serve as a partner to NELSON’s workplace and hospitality practices.
“Joseph’s extensive expertise in the world of retail design and real estate development, combined with his unique perspective on brand innovation, customer experience, and new product development, will help evolve NELSON’s client services in 2023, and beyond,” notes chairman and Chief Executive Officer at NELSON Worldwide John “Ozzie” Nelson Jr. “His diverse skill set and dedication to projects enhance his creative approach to driving sustainable growth for NELSON’s retail practice.”
Passionate about turning ideas into action, Joseph identifies unique opportunities and develops strategic partnerships between business units. As an ideator with a knack for finding connections between seemingly disparate phenomena, Joseph brings his distinctive skills to new business development by offering services and solutions to clients before they even realize they need them.
“I am excited to collaborate with NELSON’s diverse team of professionals to expose potential opportunities for the retail practice through new and existing client relationships,” remarks Joseph. “Retail is poised for evolution in 2023. I strongly believe in the built environment’s ability to solve complex problems at the intersection of people, brands, and culture and look forward to uncovering what is next for retail and the consumer experience with clients.”
Joseph is a self-proclaimed "creative Swiss army knife" and "opportunity identifier", with a soft spot for solving operational challenges. Over the last 15 years, Joseph’s creative leadership has won multiple retail design awards for concept stores around the world. He has helped scale over 5.4 million square feet of flexible workplace interior environments for Fortune 500 companies and has developed a line of flexible workplace furniture. In addition to his architectural and interior design work, Joseph has helped lead brand strategy, creative direction, and retail innovation projects for brands such as PepsiCo, Starbucks, Knotel, Industrious, and other VC-backed startups.
About NELSON Worldwide
NELSON Worldwide is an award-winning firm, boldly transforming all dimensions of the human experience through architecture, interior design, graphic design, and brand strategy. With more than 700 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more.
Visit www.nelsonworldwide.com to learn more.

Events
will be held January 26th, 2023, Noon to 4 PM EST with Atlanta locals in person and rest of country virtual via Zoom.

Read more BELOW

 
January 26th, 2023
The 13th Annual Hybrid Summit will be held on January 26th, 2023 Noon to 4 PM EST.

Virtual Women in Construction: Building Connections was held on December 14th, 2022, 1 PM to 2 PM EST via a Zoom. 2023 Virtual Women in Construction TBD.

2023 Virtual Men’s Round Tables

2023 Men’s Round Table #1 will be held Q1, 2023


2023 Virtual Women’s Round Tables

2023 Women’s Round Table #1 will be held Q2, 2023

News

Hotel construction shows signs of life

Hotel construction, which has declined for the past two years. showed a slight increase at the end of the year, STR reports. Luxury and upscale hotels in Dallas, New York and Phoenix have the largest percentage increases in construction. Lodging  

Spplements/Podcast
See Website for Details