JOANN builds experiences into new store prototype - CCR-Mag.com

JOANN builds experiences into new store prototype

Mike Pallerino June 21, 2018

Crafts and fabric retailer JOANN has unveiled a new store prototype designed to enhance the shopping experience and give customers reasons to return more often. The new footprint includes a Creator's Studio in the center of the store that will have space for classes and events, and the store will offer sewing machine rentals for shoppers to work on projects. Read the CNBC story here

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