J+J Flooring Group is launching the Counterbalance Collection, its second offering of award-winning Kinetex textile composite flooring. Kinetex textile composite flooring, introduced last year, is an effective and efficient alternative to hard surface flooring. Constructed of knitted polyester fabric and cushioned polyester felt backing, it provides the durability of hard surface flooring, the comfort and warmth of soft surface flooring and better acoustics and safety than either. The workhorse flooring is virtually unaffected by common stains and resists crushing, withstanding more than 5 million foot traffics. Named one of Environmental Building News’ Top 10 Green Building Products of 2014, Kinetex has 50 percent lower environmental impact than traditional hard or soft surface flooring. The Counterbalance Collection includes three 24” x 24” modules with patterns, colors and accents that work collaboratively to define and separate spaces and create wayfinding. Propel offers a simple, sophisticated tweed-like visual achieved with Moresque colored yarns. Pop addresses the need for delineating open spaces and designing borders and accents with a range of heathered solids running from deep, saturated hues to vibrant flashes of color. Flash offers a third coordinate with a tweed background and pinstripe accent. Each can be used as building blocks to craft flooring installations ranging from subdued backdrops to splashes of color to vivid layouts. For more info please visit www.jj-kinetex.com.