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Italian balustrade mfc enters US glass railing market

Italian balustrade mfc enters US glass railing market

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Hidden Step Marketing, LLC has partnered with Italian glass and railing manufacturer Aluvetro to provide sales, marketing, and distribution expertise in the growing glass railing category.  
Aluvetro is a world class Italian manufacturer of aluminum and steel railing systems under the tradenames GARDA, MODULAR , and LAMINA canopy.  The collections feature patented time saving installation clamps in the GARDA line and customizable pre-assembled sections in Modular. LAMINA canopy achieves a stunning four feet cantilever with their glass canopy offering, says the manufacturer.   
“We are pleased to work with Hidden Step Marketing’s experience building sales networks in the building material industry and specifically, Mike’s time as an expert in the decking and railing category, said Davide Bonora, General Manger, Aluvetro Group.” “We have done work in the U.S. proactively since 2019 with several projects, including gaining Miami Dade Impact Certification and NOA certifications for select GARDA systems, but are excited to grow throughout North America in all of our products with Hidden Step’s leadership, added Bonora.” 
“The Aluvetro team is great to be partnered with as they are fully committed to the North American market and have been experts in the glass balustrade space dating back to 1972.  Their collection of products is beautifully engineered offering measurable installation solutions and precision manufacturing that is unrivaled, said owner Mike Kunard, Hidden Step Marketing.” “We see that “frameless and low obstruction view” glass railing is in a renaissance in the US with suppliers in glass fabrication and the LBM channels seeing significant gains, all driven by consumer demand, added Kunard.” 
Hidden Step Marketing is an independent marketing agency supporting highly scalable manufacturers in the building material industry with an emphasis in outdoor living.  Their experience is rooted in achieving success in coatings, decking, railing, pavers, and siding working for #1 recognized brands in the industry.  Hidden Step Marketing selects manufacturer’s at or near start-up stages to prepare them to achieve elevated brand positions and national distribution networks.  
Aluvetro is the ‘specialist of the balustrade’, born in 2015 as a spin-off of Vetraria Pescini, a glass manufacturer with 50 years of experience.  Today, Aluvetro is a fast-growing company increasing her reach in North America and wider Europe. Aluvetro is widely recognized for Italian design, safety, and ease of installation. With a wide range of architectural glass balustrades suitable for all contemporary building needs, Aluvetro products meet international quality standards, such as Florida NOA. Visit us at


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