Have you ever noticed just how many different businesses and brands are starting to make use of social media as part of their marketing strategy?  Are you looking to use Instagram as part of your marketing strategy but aren’t exactly sure how?
Of all the social media platforms that are being used by brands and businesses today, Instagram has to be one of the most popular. Instagram was launched all the way back in 2010 and has since amassed over 1 billion users which makes it a fantastic place for businesses and brands to promote themselves to an incredibly large and global audience. Not only do you get access to an incredibly large audience but Instagram also offers a whole bunch of different tools that make marketing that much easier if used correctly, such as Growthsilo to get real Instagram followers, which is an organic growth service for Instagram. If you would like to reap the benefits that Instagram marketing has to offer, then here is how to use Instagram as a tool for your business
Create a great profile
One of the very first steps to creating a successful instream account it to have a great profile. Many people believe that just choosing a cool sounding name and photo that they like is all it take but there is actually a lot more that goes in to it. When creating a profile for your business you need to make sure that you already know what kind of theme and tone you want to go with and what kind of audience you want to be attracting. This will help you decide practically every detail that goes in to your account.
A good profile consists of multiple element and none of these should be left out. You should start out with a good username. This username should be the same or very similar to your brand name so that people can easily identify who you are. Next up if your profile picture. For this, you want to make sure that if you are using your logo, it is easily visible in the small icon. This photo is the most important part of your account as it will be what people will identify you by. Lastly you have your bio. Many people tend to leave out of lot of information here but there you can describe exactly what it is your businesses does as well as have a direct link to your website and location.
Post at least once a day
When it comes to Instagram, posting time and the amount of time you post can get tricky because people don’t want to feel like you are being pushy or over bearing. Posting on your feed is the part where you are limited the most. When posting to your feed you should only post once a day but when posting to the other features such as stories and reels you can post multiple times throughout the day to ensure you content it seen.
It is so easy for people to forget about you, which means that you should be consistent with your posting and try to post at least once a day. This will help keep your followers engaged as well as help you find out what is the best post time in to reach the most active followers.
Create engaging content
Instagram is first and foremost a social media platform which means that people are there to be entertained and not really to be marketed to, and this is important to remember if you want to grow your Instagram followers quickly. When posting on Instagram, in order to keep you followers entertain and interested, you need to post engaging content that they will actually enjoy. You can’t just advertise to them all the time.
One of the best ways to do this is by creating user generated contend or posting content that will allow your followers to interact with your such as polls or questionnaires. Engagement is so important when it comes to social media and without it your account will see no success.
Use influencers and engage
There are so many people on Instagram who have hundreds of millions of followers, or even millions of followers and most of the time there is bound to be someone who would like to help you. Making use of influencers is a great way to extend your reach to a much larger audience with the help and encouragement of the influencer.
From there you should try to engage as much as you can with followers and potential follower to try and encourage them to engage with you and help you grow your account organically.