Marketing a brand can be a long, arduous, and, more importantly, a financially tasking process. So, as a small business owner, you might think branding is exclusively ideal for the Google's, Apple's, and McDonald's of the world. However, the truth is that no matter how big or small your company is, the results branding offers could be truly remarkable if done effectively. 
Branding is often seen as a highly pragmatic approach to marketing a product. You might not have an Apple-sized budget to spend on a branding strategy as a small business. However, there are plenty of things you could do to help your business stand out and grab audience attention. Here are some pragmatic ways business owners and marketers could market their products or services at a reasonable cost. 
Determination of Niche Audience 
Often, many businesses constantly focus on determining what products or services they should deliver. They completely neglect to figure out who they are trying to sell those products/services to — and their branding suffers because of it.  
It's best to spend some time defining your ideal customer in order to sell to them effectively. Ask questions like their age, their gender, their income level, when they would use your product or service, etc. Your answers to these questions will help you figure out a veritable approach when making your product unique and determining if it attracts your niche audience. For instance, if it is a therapeutic product, marketers should target ailing public and health institutions to create awareness and boost its product sales equally. This could help save costs and resources. 
Utilizing Social Media and Other Online Tools 
Social media is currently necessary for marketers seeking to scale their businesses. Social media has indeed revolutionized traditional marketing of all the media marketing platforms. Effective marketing targeted at many people becomes enhanced with social media, as its coverage is vast. 
To start, businesses can directly interact with customers on social media. Additionally, it is a cheap form of marketing products and services, and its reach is massive. 
Getting started with social media marketing can be intimidating.  
However, you can effectively start promoting your business on social networks by choosing the right channels and then sharing visual content crafted by your content creators. You can also run cheap promos to increase audience engagement when you are just starting. 
Building a Reputation 
Personalizing your services and having the attitude of being interested in customers' needs remains a viable way of building a reputation. This could sustain customer loyalty and commitment in the long run and ultimately help market the brand effectively. However, you should also concentrate on your POD (point of difference). 
Regardless of what your business does, it is highly likely that other businesses are already doing the same thing. So, to stand out, you should figure out your key selling point. What is it that makes your business different from your competitors? Remember that your POD makes you unique and makes your customer choose your business over your competitors. So, ensure it is an integral part of your POD. 
Timely Response to Feedback 
Prompt responses to feedback can effectively help market a brand. When customers are aware that the management of a firm is swift to respond to commentary, they tend to maintain their commitment to the company. Prospective customers equally see a need to patronize businesses that respond in a timely manner to feedback. 
Attitude Branding 
Branding is more than just a logo or name. Instead, branding refers to who you are as a business, your values, mission, and vision, the way you treat customers, and the looks and feel of your visual assets. 
So, as a final step in your branding strategy, you should invest some time in figuring out who you are as a business — your brand identity. Consider asking yourself some deeper questions like the ones listed below: 

• What do I want to be known for in the industry? 
• What difference do I want to make in the industry? 
• What are three words I would use to describe my company? 
• What are my company's core missions and values? 

The clearer you are about what your company is meant to achieve, the quicker you will be able to infuse it into your vision and mission statement, motto, or customer-centric slogan — aspects of an effective branding strategy. For instance, Nike's 'Let's do it' helped the public maintain a healthy lifestyle through exercise, but it also helped the brand sell its products. 
Kick Start Your Branding Strategy 
You don't have to invest more time and money than you can afford to brand your business efficiently. All you need to put in is some creativity and hard work. So now that you know how to market your brand affordably, what are you waiting for? Get branding!