The question every business is dying to know the answer to. Competition in all sectors is getting fiercer by the second, not by the minute, and the question is as pertinent as ever. This article outlines the most popular – and effective – ways and approaches to keep your customers returning to your business.
Customer Loyalty Management Solutions
Creating personalized loyalty campaigns becomes straightforward with certain features, such as:
● Ability to monitor customer reward information in one convenient place
● Custom events for points collection - award points for any engagement
● reminders - remind your customers of loyalty programs and let them see their progress
● loyalty analytics - find trends and see how they drive repeat purchases
● rewards, tiers, and redemption - personalize offers with coupon, discount, and gift card incentives
● omni-channel interaction - connect with customers with any channel and any device
Naturally, account security needs to be taken into account. You first need to win the customer’s trust. If your business is big, you need to be able to get the most out of the platform for every department. You can do this by using roles and workflows to streamline your campaigns and enhance collaboration.
Your software needs to integrate e-commerce with loyalty programs and be both API and developer-friendly.
According to POSquote, a solid, reliable POS system is a great way to keep customers coming back. One of the reasons is that it can give your customers more detailed receipts. All cash registers produce is a slip of paper with the date and the amount. Conversely, POS system software uses inventory data to offer much more information, such as savings from a sale or coupon, item description, price, and more.
Some systems also offer the option to customize a particular part of the receipt, like the header. This can be used to print coupons directly on the receipt and provide information on your loyalty rewards program, or promote your social media channels.
Generating Customer Loyalty
Below are a few tips on building customer loyalty:
● Adopt a multi-channel customer service system
● Build credibility through customer interactions
● Reward loyalty
● Deliver added value
● Share positive customer experiences
It’s not very simple to create customer loyalty because there is so much competition. Customers are driven by their goals and they will only be loyal to the company that can meet their needs. Their experience with your company won’t matter even if it is positive if your competitor offers them a better deal. They will go to your competitor unphased.
You also need to look at the most effective ways to process online payments to your website. You need to be able to accept as many payment methods as possible if you want to make more money from your online store or business depending on your target audience.
Clear Action Buttons
Clear action buttons will guide your customers through the payment process. your online store will make lots of money if they are simple and easy to understand, because customers will be shopping with confidence.
Fix Errors Easily
Customers often mess up their card number, so that’s something to keep in mind if you’re planning to accept credit card payments on your website. They also tend to mistype their email or mailing address. You need to make it easy for customers to go back and fix any errors. If they have to go through the whole payment process all over again just because they entered the wrong credit card number, they will probably choose not to.
Don’t Make Them Create Accounts
Websites drive customers away with the requirement to create an account in order to purchase a particular product. The fact that a person has clicked on “Buy now” proves they are interested in your products. Take their money instead of making them go through a lengthy account setup.
Guarantee Payment Security
Invest in an SSL certificate – it works wonders when it comes to safety and credit card data encryption. Once an SSL certificate is in place, keep it up-to-date and functional. Don’t make your customers go to third-party websites to complete their purchases. It is better to go with authorized resellers as they offer heavy discounts on the purchase of an SSL certificate. You can choose branded SSL cert types like RapidSSL certificate, Comodo PositiveSSL Wildcard, GlobalSign SSL, etc.
Collaborate and Keep in Touch
You could donate a portion of every sale to a non-profit organization or do something else that lets customers help. This way, they’ll feel good about doing business with you and keep coming back. Invest in building a relationship with customers instead of focusing on the next transaction. Opportunities can include sending clients a special incentive, being active on social media, and regular communication such as email newsletters. Make sure your communication is purposeful and meaningful!
Keep the Experience Relevant and Fresh
Your customers need a reason to buy from you again – give it to them. Keep improving your products or services and keep existing customers updated on new offerings. Updates and changes are more reasons to interact with your client base.
Know They Won't Remember You
A customer may have bought from you once, but that doesn't mean they will think of you the next time they need your products or services. You are competing for their attention amidst thousands of other distractions every day. If you have provided services to other businesses and haven't heard from them in a while, reach out to let them know you would appreciate their business in the future.
Nice Surprises Go a Long Way
We are always happy and excited when someone takes the time to go above and beyond our expectations. We sometimes tell others about it. This can be as simple as offering a customer a special present on a day that’s important to them or even remembering their name. Give them extras or loyalty discounts to reward them for their business and show appreciation.
A stable POS system with good software can save all the important data about your customer, including their favorite products and services. This benefit can be appreciated when you adapt your product offerings to your customers.