The more visible you are online, the more likely it is that you will find hot leads that turn into clients.
Thanks to the internet, we have access to many tools to help us meet our clients where they are – no matter what industry you run a business.
While traditional media, like radio and newspapers, hold significant value for companies and customers, online visibility is critical in business growth.

Photo by Charles Forerunner on Unsplash

So how can you leverage your online activities to increase sales and become a big name in your sector?

SEO

SEO is one of the essential things that you can do to improve your visibility. Many businesses, big and small, don’t know where to start when mastering SEO, so a professional is typically the best option. Click here for more information from SEO experts.
In the meantime, here are some things you can do to improve your Google rank.

• Create content that gives your audience value
• Research industry topics and produce whitepapers
• Perform keyword research – which words and phrases are getting internet traffic?
• Publish fresh content often.
• Research link building opportunities

The key to having content that works for your readers is making it short, of value and easy to take actionable steps.
Bonus points if the content has attached downloads or other free items to help the reader further. Consider this the first value exchange (their time and details, for your content).

Social Media

B2B social media and B2C social media have different methods to increase engagement. The bottom line, however, is that you need social media.
Look for big names in your industry, see how they approach their social media and use this as a template for what you can do.
For construction, some of the most potent social media will be images. Instagram and Facebook are both ideas, as they are image-heavy social media platforms.
Don’t discount Pinterest either. You can build Pinterest boards that are filled with your construction projects.
According to Pinterest, over 400 million people use Pinterest every month, and each image can be linked back to your website.
No matter which platforms you use, it is essential to work on engagement and respond to messages and comments. Social media allows you to communicate directly in both a B2B and B2C way.

Online Reviews

According to LinkedIn reviews shown on your website can increase conversions by as much as 270%.
But your reviews on Facebook, Trustpilot and industry-specific review sites will increase the ease with which customers can find you.
Business reviews are also one of the leading influences on buyer decision making. Research by Podium showed that 93% of respondents said that online reviews impacted their purchase decision.
How can you maximize your reviews? Go back to all your previous clients and ask them for a moment of their type to fill in a short review.
Ensure that you ask all current customers to complete a review on your Facebook or Trustpilot (then add these manually to your website or use a widget). Satisfied customers are usually happy to leave a review.
Those are the three simple steps you can take to make a start on increasing your online visibility.
Read more: check out our business archive, filled with information to help you succeed.