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Hilton plans lifestyle brand with wide market appeal

Hilton plans lifestyle brand with wide market appeal

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Home News Hilton plans lifestyle brand with wide market appeal

Hilton will unveil today a new lifestyle brand, Canopy by Hilton, which will offer lower-priced rooms and amenities aimed at a larger audience. Among the brand’s offerings are locally sourced products and mobile room check-in. Hilton plans to grow Canopy through franchising deals in large and medium-size cities and hopes to have opened or be building 100 hotels in the next five years. Read The Wall Street Journal story here


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