In her role, Roche Woods will lead Henricksen’s Proposals, Marketing, and Communications teams by serving as the strategic brand visionary and leading the development of robust marketing strategies and content that will fuel Henricksen’s growth and provide a competitive advantage in the marketplace.
She will be a strategic asset on the leadership team, as Henricksen expands its client base and geographic reach to more locations across the United States. In 2022, as Henricksen celebrates 60 years in business, and has expanded to 12 locations with recent acquisitions in Tennessee, Pennsylvania, and Washington, DC.
“Tegin Roche Woods brings an exciting perspective to our business as we move into a new year. Henricksen has a 60-year commitment to service excellence, collaboration, and growth. We look forward to Tegin leveraging her leadership experience for our teams, and bringing her deep knowledge of analytics, branding, and digital marketing to further power our market position,” said Russell Frees, President and CEO, Henricksen.
“Our Executive Team was very impressed by Tegin’s experience and energy. She can help drive change for our industry and will be a great advocate for our brand,” said Debra Barnes, Principal, Vice President, and General Manager, Minneapolis, Henricksen.
“It’s a very exciting time to be a brand leader and marketer,” said Roche Woods. “The array of digital tools available to marketers, and the data they provide, will give our team strategic insights needed to continue to provide exceptional service and results.”
A Chicago native, Woods’ professional experience includes Vice President, Senior Marketing Manager for First Midwest Bank; Vice President, Head of Marketing and Communications for FPL Global; and Marketing Manager, Financial Services for The Smart Cube. She received her BA and MBA from Marquette University in Milwaukee, WI.
Henricksen is a full-service contract furniture dealership specializing in office, healthcare, education, government, senior living, and hospitality spaces. In 1962, Henricksen opened its doors as a small, family-run dealership. Together with Synergy and COFCO, Henricksen is a leading national dealership with twelve offices, 330 full-time employees, and annual sales topping $350 million. With 500+ manufacturer partnerships, Henricksen offers an array of products from systems furniture, casegoods, seating, lounge, and conference furnishings to architectural and acoustical solutions including modular walls, flooring, lighting, sound masking, and technology equipment. Henricksen is one of the largest privately-owned dealer partners of the HNI Corporation in the United States. HNI’s furniture brands include Allsteel, Gunlocke, The HON Company, Design Public Group, HBF, and HBF Textiles. www.henricksen.com.
*Featured Image Courtesy: Henricksen