Hardcore Hammers originally started back in 2012 with two brothers that were frustrated with having to use multiple hammers over a course of time for varies projects because the life span of the hammers didn’t meet their expectations.
“For over a decade and a half, they dealt with the aggravation of using a hammer that just did not hold up under everyday use. Worse yet, when titanium hammers became available, the problem was all the more troublesome because the cost of those hammers was so much greater, while the traction lasted only a fraction of the time that a steel wafﬂe did, which was only a few months at best.”
Being in the construction industry they were determined to find at least one hammer that would meet their needs so they can complete their projects…But their luck ran dry. It was then these two brothers, Rick and Steve Spencer decided to engineer their own idea of the perfect hammer.
Not only did they create a solution, they created a patented, award winning hammer, that when first held in yours hands you can’t help but to think, “Wow this is awesome”
But what makes Hardcore Hammers so different? The core of the hammer is a patented engineered hardened core that grips the nail only and the outer rim is also engineered, patented that protects your fingers from sharp points but, even more so, protects the material you are using. Combining these two together leaves you a smooth outer rim that helps prevent you from striking anything but the nail, improving resistance to wear. It also won’t leave a waffle print on the surface of your project!
Hardcore Hammers has several Patented designs into their products and have proven over time that their hammers and hatchets have revolutionized both the carpentry trade as well as brought back the title of best premium hatchets and axes to the USA, with their commitment to manufacturing in America.
What is the connection between Hardcore Hammers and NASCAR Driver Salvatore Iovino?
Unlike most NASCAR Drivers, Iovino started in the construction industry at an early age building new infrastructures for cellular cell sites on the west coast in California. Often doing carpentry framing and drywall within buildings before adding cellular equipment. Iovino related very easily with Hardcore Hammers based off pass experience and later went on to form his own Telecommunications company.
While maintaining his business, Iovino went on to start a career within the racing world and in 2012 started racing professionally in the NHRA. In 2015, Iovino migrated over to stock car racing and in 2016 made his NASCAR debut while winning the honors of Most Popular Driver in the NASCAR K&N Pro Series in his rookie season.
The relationship makes perfect sense, construction, experience and the three self-driven entrepreneurs strike up a relationship to expand their businesses by taking advantage of using their abilities to sponsor Salvatore Iovino in his NASCAR Career.
Salvatore Iovino recently finished 17th this past weekend at the very fast, demanding and world-famous track, Bristol Motor Speedway where Hardcore Hammers proudly had their logos all over the race car in the eyes of thousands of spectators.