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Guatemala’s Pollo Campero sets its sights on U.S. growth

Guatemala’s Pollo Campero sets its sights on U.S. growthGuatemala-based chicken restaurant chain Pollo Campero is booking strong growth in the United States, and it aims to increase its ability to compete against category leaders Chick-fil-A and KFC. The company has hired advertising agency Dieste to create bilingual campaigns that appeal to both Hispanics and non-Hispanics in the United States. Read the Advertising Age story here

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