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Greg Colando of FLOR Joins Fireclay Tile Board

Greg Colando of FLOR Joins Fireclay Tile Board

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Bringing 30 years of growth and management experience, Greg Colando has joined the Fireclay Tile board. The founder of Interface’s FLOR division, he spent 13 years as its president, leading the brand’s success in both the consumer and commercial design space.He takes a seat at a transforming organization, which has quadrupled since 2010. Fireclay has also benefited from the funding and counsel of top investors: Lawrence Seeff, a global real estate and financial services expert based in Palo Alto; Whiteroad Investments (venture capital arm of Clif Bar founder, Gary Erikson); Brian Spaly, current CEO of Trunk Club and founder of Bonobos; and Janica Lane, managing director, Healthy, Active and Sustainable Living Investment Banking at Piper Jaffray.
“I was attracted to Fireclay for its design flexibility and authenticity with recycled tile, handmade in California,” said Colando. “With its tech-driven business model, the time is right for this kind of brand.”
Fireclay Tile has been re-invented by CEO Eric Edelson, a graduate of Stanford Business School. In 2009, Edelson partnered with founder Paul Burns to lead the re-launch the 29-year-old brand into a best in class online tile buying experience, delivering free product samples and made to order ceramic and glass tiles, all with the guidance of Fireclay’s team of Design Consultants. Offering support online, over the phone, or in-person in two showrooms, Fireclay’s Design Consultants help with design and product selection, creating SketchUp renderings of how Fireclay Tile will look in your home.
“Greg is passionate about bringing sustainable, fresh design product experiences to homeowners and trade customers and he has proven his innovative vision throughout his career,“ said Eric Edelson, Fireclay Tile CEO. “His expertise will support our rapid expansion as a heritage brand, re-made for the modern design consumer.”
About Fireclay Tile: Fireclay Tile is the leading producer of recycled tiles made by hand in California. Using time-honored techniques, Fireclay Tile produces ceramic and glass tiles that are built to last and made on demand. Produced with regionally sourced and recycled materials, Fireclay Tile offers an extensive range of customizable colors, patterns and sizes, designed for residential and commercial environments, including Whole Foods and Google.
Dedicated to easing the tile-shopping process, Fireclay Tile delivers superior customer service with free samples, free U.S. shipping and free consultation, available directly through:


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