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GENLED Brands adds Blythe in Spec Sales role

GENLED Brands adds Blythe in Spec Sales role

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Longtime LED industry pro Barry Blythe will now handle specification sales for GENLED Brands in North America.Blythe has spent more than 30 years in the sign industry, largely specializing in LEDs. He worked stints as Regional Sales Manager and National Product Manager for the Robert Horne Group, a signage product distributor, and as National Product Manager for ThyssenKrupp in the UK. While based in the Netherlands, he was Director of European Sales for SloanLED before moving to the U.S. to serve as their Director of Sign Product Solutions.

Blythe will focus on project specifications for AgiLight, GENLED Brands’ LED signage lighting division, as well as crossover applications from the custom architectural lighting solutions powerhouse Acolyte.“We’re thrilled to have Barry join our team,” said Scott Vontobel, president & CEO of GENLED Brands. “As our company continues to expand around the world, we will rely on Barry’s international savvy to help grow both AgiLight and Acolyte.”

“I’m excited about joining GENLED Brands and representing both the AgiLight and Acolyte brands here in the U.S.,” said Blythe, a UK army veteran who graduated the Royal Electrical and Mechanical Engineers School of Electronic Engineering. “Having worked in the global LED industry for over 20 years, I’ve always regarded AgiLight and Acolyte as designers and manufacturers of high-quality LED products and true industry leaders.”AgiLight is the preferred partner of great sign companies, international distributors and global name brands. Premium AgiLight LEDs illuminate major stadiums, retail giants, automotive heavyweights and popular fast-food restaurants. AgiLight offers the 12V ULTRA Series and the 24V PRO Premium Series of signage modules as well as colorful FlexRayz Neon, RetroRayz fluorescent replacements and OptiRayz soft signage light bars.Acolyte engineers and manufactures custom LED solutions for installations around the world, ranging from its proprietary RibbonLyte channel fixtures to the Armor Series of exterior wall washers and grazers, LED neon, pendants and flexible backlighting. Acolyte’s new Pixel Products allow for pinpoint programming and control in any application.Learn more about AgiLight by visiting or calling your local sales representative and visit for information about our crossover architectural lighting capabilities. Interested in working for GENLED Brands? Visit the careers section at to see our latest openings.AgiLight and Acolyte are quality global divisions of GENLED Brands.


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