Questions? Give Us a Call
(678) 940-6433

General Shale’s NC Brick Manufacturing Plant

General Shale’s NC Brick Manufacturing Plant

Keep up with the latest from

Fill out the form Below

Home Vendor News General Shale’s NC Brick Manufacturing Plant

Gen Shale New Broc 102215
General Shale, a leading manufacturer of one of the world’s oldest green building materials has produced a new brochure entitled “Combining the Best in Brick.”
General Shale, the North American subsidiary of Wienerberger AG, is excited to offer this eight- page production that focuses on the firm’s Cleveland County, North Carolina manufacturing facility. . A major rationale behind this purchase was to add this plant’s unique products that included exclusive colors, sizes and textures to strengthen General Shale’s already well-known line of residential clay brick. The enhanced product line opened the door for the firm to provide new and cutting-edge product options for the architectural and commercial markets.
Today, the Cleveland County Plant (CCP) produces highest-quality brick products made from clay and shale from North Carolina. It is the first company in the United States to be third-party certified for having recycled content in its brick… as much as 84.8% recycled content. And, because these products come from a centralized location 500 miles (or, less) away from major national commercial construction regions, buildings specified with General Shale CCP brick materials may qualify for LEED sustainable design certification
The CCP produces an attractive and rugged brick collection that offers a number of advantages to the “construction team” of architects, contractors and building owners. These include:

  • Bricks produced with a palette consisting of distinctive, modern colors
  • An exclusive “Rock Face Texture” less absorptive than concrete materials which needs no sealing… and, will last the life of the building
  • A consistent, permanent and integral color through the entire body of each durable brick

The plant is also producing bricks using white clay, which gives a crisper, cleaner color tone in particular to gray and pastel bricks. Some of the most popular colors produced at General Shale’s CCP now include Oatmeal, Silverstone, Graystone, Chestnut, Cascade White, Baystone, Tan, Smoke Gray and Cascade White Rock Face.
To obtain either a PDF or hardcopy version of “Combining the Best in Brick,” please log on to General Shale’s website: and use the Contact form under Company.
General Shale is one of North America’s largest brick, stone and concrete block manufacturers, supplying a wide variety of masonry materials for residential, commercial and specialty architectural projects. These materials include brick, thin veneers, stone, outdoor living kits, concrete block and various building materials, which include Arriscraft® Stone Products. The company offers an endless array of sizes, colors and textures to complete any building project. With a life cycle of more than 100 years, the sustainability of brick is the company’s commitment to responsible stewardship.
Throughout the U.S. and Canada, General Shale operates manufacturing facilities in nine states and provinces, in addition to a network of more than 40 retail showrooms and over 300 affiliated distributors across North America. In 1999, General Shale grew even stronger when it joined Wienerberger AG of Vienna, Austria, the world’s largest brick manufacturer.
General Shale was founded in 1928 and is headquartered in Johnson City, Tennessee. For more information, visit


Read more BELOW


The 2024 virtual Men’s Round Table will be held Q4, 2024, date TBD.

2024 Virtual Men’s Round Tables

2023 Virtual Men’s Round Table was held on November 7th, 2023 via Zoom.


2024 Virtual Women’s Round Table

2023 Women’s Round Table #1 was held on October 20th, 2023 via Zoom


Circle K breaks ground with 1st Kentucky NEVI-funded EV charger

Circle K celebrated the groundbreaking of its first NEVI EV charging site in the southeastern US in Richmond, Kentucky. The new fast charging site in Richmond adds to Circle K’s EV charging footprint, which the company expects to reach 200 sites in North America, the

See Website for Details

This content (including text, artwork, graphics, photography, and video) was provided by the third party(ies) as referenced above. Any rights or other content questions or inquiries should be directed such third-party provider(s).

Receive the CCR 2024 Idustry Report

Get ahead of your Competitors with CCR's FREE Industry Insider's Report 2024!

Always stay two steps ahead of your Competitors. Stay informed with the latest in the Industry. 

This site uses cookies to ensure that you get the best user experience. By choosing “Accept” you acknowledge this and that operates under the Fair Use Act. Find out more on the Privacy Policy & Terms of Use Page