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GAF Voted Most Recommended by Women

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GAF Voted Most Recommended by Women

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WomenCertified, the Voice of the Female Consumer, recently announced that for the fourth year in a row, GAF has been awarded the Women’s Choice Award for its roofing products. WomenCertified conducted its annual survey and found that 9 out of 10 of its customers would highly recommend GAF to others.
The Women’s Choice Award represents the extraordinary power and significance of today’s female consumers through their collective voice in determining the most recommended brands, products, and services. Those brands with extraordinarily high recommendation scores carry the Women’s Choice Award seal as a symbol of excellence in customer experience.
“Women are responsible for most home improvement purchases and value the recommendations of other women to simplify their choices. We are proud to recognize GAF with the Women’s Choice Award for a fourth consecutive year, which is a testament to superior quality of their product and service,” said Delia Passi, founder of the Women’s Choice Award and author of Winning the Toughest Customer: The Essential Guide to Selling to Women.
As part of the GAF qualifying survey, WomenCertified surveyed over 100 roofing contractors who verified that GAF met or exceeded the expectations of their female customers. These standards were confirmed through a WomenCertified survey with GAF scoring excellent in several areas, including the likeliness that women consumers would recommend GAF products to their family and friends. In fact, more than 96% of contractors polled said they would definitely recommend GAF to female customers as well as their family and friends.
WomenCertified determined that GAF met the high-quality standards and expectations set by women, including excellent customer service, a high level of product satisfaction, and other aspects that women value and trust in a brand.
“We at GAF are so pleased to again be recognized by WomenCertified and to receive the prestigious Women’s Choice Award for a fourth year. We take great pride in our dedication to providing a positive experience to both our female consumers as well as all homeowners who purchase GAF products. We remain focused on producing the highest quality products and maintaining our reputation as the industry leader,” said Bob Tafaro, president and CEO
To learn more about GAF, visit
About GAF: Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles.
With a focus on social responsibility, GAF developed Advanced Protection® Shingle Technology, providing superior durability and wind resistance while reducing the use of natural resources. The company also developed single-ply and asphaltic roofing membranes with superior durability and high reflectivity to meet the most rigorous industry standards while helping commercial property owners and designers reduce energy consumption.
GAF also supports the roofing industry through CARE, the Center for the Advancement of Roofing Excellence, which has provided education to over 125,000 professionals. CARE’s mission is to help professional contractors and distributors build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. For more information about GAF, visit


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The 2024 virtual Men’s Round Table will be held Q4, 2024, date TBD.

2024 Virtual Men’s Round Tables

2023 Virtual Men’s Round Table was held on November 7th, 2023 via Zoom.


2024 Virtual Women’s Round Table

2023 Women’s Round Table #1 was held on October 20th, 2023 via Zoom

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